The Refined

The home of refined design inspiration.

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• Jul 19, 09

  • Clever Ideas
  • Packaging
  • Story Telling

• The character within

  

  In one sense its about taste, in another stereotypes, in another fashion, in another style and lifestyle… and you could go on. It just says so much! I guess it comes down to how you read it as an individual. Considering sex sells, will the coffee flavour find a new male demographic it didn’t previously have? Will they sell less honeycomb because its seen as a little nerdy, conservative and unfashionable. Or will they all simply turn people off eating ice-cream altogether? Whether it’s successful or not on the shelf is of little relevance here, as a piece of clever communication is shines for mine. I applaude reach design who had the balls and creativity to put this on the table.

  (via TDL)

  • Posted on the 19.07.2009, Permanent Link
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