The Refined

The home of refined design inspiration.

• About
• Website
• Contact

• Aug 5, 09

  • Advertising
  • Clever Ideas
  • Love it!

• Advertising that (literally) saves the day

  
  I REALLY like this one. A mobile provider in India mounted a real inflatable dinghy on a billboard in Mumbai (which is known for monsoonal floods) with the line “In case of emergency, cut rope.” Sure enough a few weeks after the billboard was erected the floods came, and the rope was cut, and the boat was actually used to ferry people to safety.

  • Posted on the 05.08.2009, Permanent Link
  • Comments (1) | Return to top

  Comments

  1. Excellent!

     Comment by gary day-ellison — August 13, 2009 @ 4:52 pm

  Leave a comment

  Name (required)
  Mail (will not be published) (required)
  Website