The Refined

The home of refined design inspiration.

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• Dec 12, 09

  • Advertising

• Enjoy your money, or…

  
  Clever stuff. Have to click the image to see the full ad to appreciate concept.

  (via BDNA)

  • Posted on the 12.12.2009, Permanent Link
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• Sep 30, 09

  • Advertising
  • Video

• Stunning spot(s)!

  Incredible spot for SBS created by Qube Construct.

  (via AE)

  • Posted on the 30.09.2009, Permanent Link
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• Sep 30, 09

  • Advertising

• Great campaign!

  
  
  
  

  One of the most powerful and effective sunglasses campaigns Ive seen.

  • Posted on the 30.09.2009, Permanent Link
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• Aug 8, 09

  • Advertising
  • Clever Ideas

• Relax, it’s advertising

  
  So wrong, yet so clever. Produced by McCann Lowe in Belgium.

  (via AF)

  • Posted on the 08.08.2009, Permanent Link
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• Aug 5, 09

  • Advertising
  • Branding
  • Marketing
  • Video

• Happy in Huggies

  Huggies is a brand that continues to impress me, through their clever use of advertising and also the amount of resources they offer to new mothers via their website. But the thing that is really notable about this brand for me, is their continual ability to engage people emotionally. Even their new range of nappies with a denim design to support jeans for genes day, brought a smile to my face. I don’t usually profile large commercial brands, but I think Huggies are doing things really cleverly at the moment, and there are plenty of lessons to be learnt from their marketing.

  • Posted on the 05.08.2009, Permanent Link
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• Aug 5, 09

  • Advertising
  • Clever Ideas
  • Love it!

• Advertising that (literally) saves the day

  
  I REALLY like this one. A mobile provider in India mounted a real inflatable dinghy on a billboard in Mumbai (which is known for monsoonal floods) with the line “In case of emergency, cut rope.” Sure enough a few weeks after the billboard was erected the floods came, and the rope was cut, and the boat was actually used to ferry people to safety.

  • Posted on the 05.08.2009, Permanent Link
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• Jul 27, 09

  • Advertising
  • Clever Ideas
  • Design

• Absolutely brilliant!

  The following posters were aimed at attracting students to a design school. The posters had to effectively seperate the people that think visually, to those that think… well… like everybody else. Best series of ads I’ve seen in a long time.

  

  

  • Posted on the 27.07.2009, Permanent Link
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• Jul 22, 09

  • Advertising
  • Clever Ideas
  • Story Telling

• Checkmate!

  
  The billboard on the left is for Audi, the billboard on the right for BMW was strategically erected at a later stage to challenge the Audi ad. Billboard rage, Love it!

  Sometimes it pays to know where your competitors are advertising.

  (via AG)

  • Posted on the 22.07.2009, Permanent Link
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• Jul 14, 09

  • Advertising
  • Design
  • Typography

• tools of the trade

  
  A great poster design by the very talented Justin Allen LaFontaine.

  • Posted on the 14.07.2009, Permanent Link
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• Jul 11, 09

  • Advertising
  • Typography

• Mouth or horrors

  
  Very interesting approach from Saatchi & Saatchi for this throat lozenger brand. Great to see ad agencies thinking so far outside the box for a product that is commonly presented quite poorly in advertising.

  (via IBA)

  • Posted on the 11.07.2009, Permanent Link
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• Jul 10, 09

  • Advertising
  • Innovation

• It knows your looking!

  
  This clever poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

  Designed by Jung von Matt.

  (via BI)

  • Posted on the 10.07.2009, Permanent Link
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