The Refined | The home of Refined Design Inspiration » Advertising http://www.the-refined.com Just another WordPress weblog Sat, 12 Dec 2009 02:34:00 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Enjoy your money, or… http://www.the-refined.com/2009/12/enjoy-your-money-or/ http://www.the-refined.com/2009/12/enjoy-your-money-or/#comments Sat, 12 Dec 2009 02:30:37 +0000 Refinery http://www.the-refined.com/?p=858 mercedes_exwife
Clever stuff. Have to click the image to see the full ad to appreciate concept.

(via BDNA)

]]> http://www.the-refined.com/2009/12/enjoy-your-money-or/feed/ 0 Stunning spot(s)! http://www.the-refined.com/2009/09/stunning-spots/ http://www.the-refined.com/2009/09/stunning-spots/#comments Wed, 30 Sep 2009 12:18:33 +0000 Refinery http://www.the-refined.com/?p=684

Incredible spot for SBS created by Qube Construct.

(via AE)

]]> http://www.the-refined.com/2009/09/stunning-spots/feed/ 1 Great campaign! http://www.the-refined.com/2009/09/great-campaign/ http://www.the-refined.com/2009/09/great-campaign/#comments Wed, 30 Sep 2009 12:17:21 +0000 Refinery http://www.the-refined.com/?p=671 dk1
dk2
dk3

One of the most powerful and effective sunglasses campaigns Ive seen.

]]> http://www.the-refined.com/2009/09/great-campaign/feed/ 0 Relax, it’s advertising http://www.the-refined.com/2009/08/relax-its-advertising/ http://www.the-refined.com/2009/08/relax-its-advertising/#comments Sat, 08 Aug 2009 04:53:31 +0000 Refinery http://www.the-refined.com/?p=378 LuxorKKK
So wrong, yet so clever. Produced by McCann Lowe in Belgium.

(via AF)

]]> http://www.the-refined.com/2009/08/relax-its-advertising/feed/ 0 Happy in Huggies http://www.the-refined.com/2009/08/happy-in-huggies/ http://www.the-refined.com/2009/08/happy-in-huggies/#comments Wed, 05 Aug 2009 05:16:52 +0000 Refinery http://www.the-refined.com/?p=312

Huggies is a brand that continues to impress me, through their clever use of advertising and also the amount of resources they offer to new mothers via their website. But the thing that is really notable about this brand for me, is their continual ability to engage people emotionally. Even their new range of nappies with a denim design to support jeans for genes day, brought a smile to my face. I don’t usually profile large commercial brands, but I think Huggies are doing things really cleverly at the moment, and there are plenty of lessons to be learnt from their marketing.

]]> http://www.the-refined.com/2009/08/happy-in-huggies/feed/ 0 Advertising that (literally) saves the day http://www.the-refined.com/2009/08/advertising-that-literally-saves-the-day/ http://www.the-refined.com/2009/08/advertising-that-literally-saves-the-day/#comments Wed, 05 Aug 2009 05:16:46 +0000 Refinery http://www.the-refined.com/?p=324 aircel
I REALLY like this one. A mobile provider in India mounted a real inflatable dinghy on a billboard in Mumbai (which is known for monsoonal floods) with the line “In case of emergency, cut rope.” Sure enough a few weeks after the billboard was erected the floods came, and the rope was cut, and the boat was actually used to ferry people to safety.

]]> http://www.the-refined.com/2009/08/advertising-that-literally-saves-the-day/feed/ 1 Absolutely brilliant! http://www.the-refined.com/2009/07/absolutely-brilliant/ http://www.the-refined.com/2009/07/absolutely-brilliant/#comments Mon, 27 Jul 2009 12:28:12 +0000 Refinery http://www.refinements.net.au/?p=184 The following posters were aimed at attracting students to a design school. The posters had to effectively seperate the people that think visually, to those that think… well… like everybody else. Best series of ads I’ve seen in a long time.

ad1

ad2ad3

]]> http://www.the-refined.com/2009/07/absolutely-brilliant/feed/ 0 Checkmate! http://www.the-refined.com/2009/07/checkmate/ http://www.the-refined.com/2009/07/checkmate/#comments Wed, 22 Jul 2009 11:38:23 +0000 Refinery http://www.refinements.net.au/?p=168 checkmate
The billboard on the left is for Audi, the billboard on the right for BMW was strategically erected at a later stage to challenge the Audi ad. Billboard rage, Love it!

Sometimes it pays to know where your competitors are advertising.

(via AG)

]]> http://www.the-refined.com/2009/07/checkmate/feed/ 1 tools of the trade http://www.the-refined.com/2009/07/tools_of_trade/ http://www.the-refined.com/2009/07/tools_of_trade/#comments Tue, 14 Jul 2009 07:22:46 +0000 Refinery http://www.refinements.net.au/?p=121 refinements_anvil
A great poster design by the very talented Justin Allen LaFontaine.

]]> http://www.the-refined.com/2009/07/tools_of_trade/feed/ 0 Mouth or horrors http://www.the-refined.com/2009/07/mouth-or-horrors/ http://www.the-refined.com/2009/07/mouth-or-horrors/#comments Sat, 11 Jul 2009 06:48:03 +0000 Refinery http://www.refinements.net.au/?p=105 Refinements_Frog
Very interesting approach from Saatchi & Saatchi for this throat lozenger brand. Great to see ad agencies thinking so far outside the box for a product that is commonly presented quite poorly in advertising.

(via IBA)

]]> http://www.the-refined.com/2009/07/mouth-or-horrors/feed/ 0 It knows your looking! http://www.the-refined.com/2009/07/it-knows-your-looking/ http://www.the-refined.com/2009/07/it-knows-your-looking/#comments Fri, 10 Jul 2009 05:19:39 +0000 Refinery http://www.refinements.net.au/?p=101 refinements_amnesty1
This clever poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

Designed by Jung von Matt.

(via BI)

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