The Refined | The home of Refined Design Inspiration » Branding

Fun brand personality – out of Spain

Refinery — Mon, 14 Sep 2009 08:15:09 +0000

This fun brand was developed by Spanish Illustrator/designer Alexis Rom.

Steel never looked so good!

Refinery — Thu, 03 Sep 2009 01:18:05 +0000

Check out the latest work from one of my design heroes – the incredibly talented Stephen Layfeild. If you are not familar with his work already, I highly suggest a visit to his website.

Happy in Huggies

Refinery — Wed, 05 Aug 2009 05:16:52 +0000

Huggies is a brand that continues to impress me, through their clever use of advertising and also the amount of resources they offer to new mothers via their website. But the thing that is really notable about this brand for me, is their continual ability to engage people emotionally. Even their new range of nappies with a denim design to support jeans for genes day, brought a smile to my face. I don’t usually profile large commercial brands, but I think Huggies are doing things really cleverly at the moment, and there are plenty of lessons to be learnt from their marketing.

7 good reasons to visit this website

Refinery — Sun, 26 Jul 2009 12:11:45 +0000

Project 7’s basic mission, strives to build a better world by creating a collective awareness and improvement in the seven areas of need – build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet.

Fantastic cause! Brilliantly designed by 29 Agency.

Logo conservation

Refinery — Sat, 18 Jul 2009 08:20:56 +0000

Save Your Logo provides an opportunity to invest in the conservation of the species of animals used in companies logos.

Will companies leveraging off the concepts associated with these animals to sell their goods, be responsible enough to recognize the link and support the animals? Im not totally convinced, but it would be great to see it take off! Time will tell.

Love olive. Love brand.

Refinery — Fri, 17 Jul 2009 08:09:42 +0000

To be totally honest, I’ve got no idea where this comes from and who created it. It was tucked away in my ‘great brand case studies’ directory, and I didn’t record its origin. I just think its a beautifully executed brand personality. It plays with the earthy colours and textures associated with olives, but maintains a really vibrant persona through the typography. A perfect mix for mine, really like it.

Another Uniqlo gem

Refinery — Mon, 06 Jul 2009 04:15:48 +0000

Yet another quality demonstration of the clever thinking going on at Uniqlo. A great screensaver, great soundtrack and incredibly effective piece of marketing.