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	<title>The Refined &#124; The home of Refined Design Inspiration &#187; Clever Ideas</title>
	<atom:link href="http://www.the-refined.com/category/clever-ideas/feed/" rel="self" type="application/rss+xml" />
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		<title>Simply brilliant!</title>
		<link>http://www.the-refined.com/2009/12/simply-brilliant/</link>
		<comments>http://www.the-refined.com/2009/12/simply-brilliant/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 02:32:00 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Love it!]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=815</guid>
		<description><![CDATA[

This amazing window display designed by Tokujin Yoshioka needs few words, speaks volumes on its own. Brilliant!!
(via T&#38;T)
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-refined.com/wp-content/uploads/2009/12/Tokujin-Yoshioka_display_01.jpg" alt="Tokujin-Yoshioka_display_01" title="Tokujin-Yoshioka_display_01" width="488" height="698" class="aligncenter size-full wp-image-821" /></p>
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<p>This amazing window display designed by <a title="Tokujin Yoshioka" href="http://www.tokujin.com/" target="_blank">Tokujin Yoshioka</a> needs few words, speaks volumes on its own. Brilliant!!</p>
<p><a href="http://www.todayandtomorrow.net/" target="_self">(via T&amp;T)</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Clever Ketchup!</title>
		<link>http://www.the-refined.com/2009/12/clever-ketchup/</link>
		<comments>http://www.the-refined.com/2009/12/clever-ketchup/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 02:31:32 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=854</guid>
		<description><![CDATA[
Ive seen this before some time back, but have decided to post as its one of my favs. Having done some work recently for Amnesty International, I know how tricky these campaigns can be, so my hat goes off to Publicis Mojo for this clever placement.
(via TDL)
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-855" title="landmine_ketchup" src="http://www.the-refined.com/wp-content/uploads/2009/12/landmine_ketchup.jpg" alt="landmine_ketchup" width="488" height="264" /><br />
Ive seen this before some time back, but have decided to post as its one of <a href="http://www.thedieline.com/blog/2009/11/landmine-ketchup.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+TheDieline+%28TheDieline.com+-+Blog+-+World%27s+%231+Package+Design+Website%29&amp;utm_content=Google+Reader" target="_self">my favs</a>. Having done some work recently for Amnesty International, I know how tricky these campaigns can be, so my hat goes off to Publicis Mojo for this clever placement.</p>
<p><a href="http://www.thedieline.com/blog/" target="_self">(via TDL)</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Handy and well designed to do list!</title>
		<link>http://www.the-refined.com/2009/12/handy-and-well-designed-to-do-list/</link>
		<comments>http://www.the-refined.com/2009/12/handy-and-well-designed-to-do-list/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 02:28:54 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=794</guid>
		<description><![CDATA[I love the usability of this to do list designed by Swissmiss. Its dead simple but obviously very well thought out. Ive always been a massive fan of to do lists, and this is by far the best one Ive come across to date. Worth a look.
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-795" title="teuxdeux_list" src="http://www.the-refined.com/wp-content/uploads/2009/12/teuxdeux_list.jpg" alt="teuxdeux_list" width="488" height="385" />I love the usability of this to do list designed by Swissmiss. Its dead simple but obviously very well thought out. Ive always been a massive fan of to do lists, and this is by far the best one Ive come across to date. <a href="http://teuxdeux.com/" target="_self">Worth a look.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Break glass in case of emergency.</title>
		<link>http://www.the-refined.com/2009/10/break-glass-in-case-of-emergency/</link>
		<comments>http://www.the-refined.com/2009/10/break-glass-in-case-of-emergency/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 05:37:06 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=742</guid>
		<description><![CDATA[
Clever little ash tray by Burak Kaynak.
(via LLGD)
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-743" title="fi-1" src="http://www.the-refined.com/wp-content/uploads/2009/10/fi-1.jpg" alt="fi-1" width="488" height="352" /><img class="aligncenter size-full wp-image-744" title="fi-3" src="http://www.the-refined.com/wp-content/uploads/2009/10/fi-3.jpg" alt="fi-3" width="488" height="325" /><img class="aligncenter size-full wp-image-745" title="fi-front" src="http://www.the-refined.com/wp-content/uploads/2009/10/fi-front.jpg" alt="fi-front" width="488" height="352" /><br />
Clever little ash tray by <a href="http://www.burakkaynak.com/" target="_self">Burak Kaynak.</a></p>
<p><a href="http://lookslikegooddesign.com/" target="_self">(via LLGD)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Glass like you&#8217;ve never seen it!</title>
		<link>http://www.the-refined.com/2009/09/glass-like-youve-never-seen-it/</link>
		<comments>http://www.the-refined.com/2009/09/glass-like-youve-never-seen-it/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 12:18:47 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Clever Ideas]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=692</guid>
		<description><![CDATA[


One of the most amazing forms of art making I&#8217;ve ever seen. Stunning!
(via T&#038;T)
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.the-refined.com/wp-content/uploads/2009/09/etsukoichikawa_1.jpg" alt="etsukoichikawa_1" title="etsukoichikawa_1" width="488" height="371" class="aligncenter size-full wp-image-693" /><br />
<img src="http://www.the-refined.com/wp-content/uploads/2009/09/etsukoichikawa_2.jpg" alt="etsukoichikawa_2" title="etsukoichikawa_2" width="488" height="321" class="aligncenter size-full wp-image-694" /><br />
<object width="488" height="395"><param name="movie" value="http://www.youtube.com/v/cbQucVqJ3Rk&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cbQucVqJ3Rk&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="488" height="395"></embed></object><br />
One of the most amazing forms of art making I&#8217;ve ever seen. Stunning!</p>
<p><a href="http://www.todayandtomorrow.net/">(via T&#038;T)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More cleverness from the Japanese!</title>
		<link>http://www.the-refined.com/2009/09/more-cleverness-from-the-japanese/</link>
		<comments>http://www.the-refined.com/2009/09/more-cleverness-from-the-japanese/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 03:39:22 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=607</guid>
		<description><![CDATA[
Very clever recycling idea out of Japan.
(via SHFT)
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-608" title="honbachi_main" src="http://www.the-refined.com/wp-content/uploads/2009/09/honbachi_main.jpg" alt="honbachi_main" width="488" height="267" /><img class="aligncenter size-full wp-image-609" title="honbachi_04" src="http://www.the-refined.com/wp-content/uploads/2009/09/honbachi_04.jpg" alt="honbachi_04" width="488" height="325" /><br />
Very clever <a href="http://www.tokyopistol.com/goods/honbachi.html" target="_self">recycling idea</a> out of Japan.</p>
<p><a href="http://www.shift.jp.org/en/archives/2009/07/honbachi.html" target="_self">(via SHFT)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Relax, it&#8217;s advertising</title>
		<link>http://www.the-refined.com/2009/08/relax-its-advertising/</link>
		<comments>http://www.the-refined.com/2009/08/relax-its-advertising/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 04:53:31 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clever Ideas]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=378</guid>
		<description><![CDATA[
So wrong, yet so clever. Produced by McCann Lowe in Belgium.
(via AF)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://copyranter.blogspot.com/2009/08/everythings-okkk-in-luxor.html"><img class="aligncenter size-full wp-image-379" title="LuxorKKK" src="http://www.the-refined.com/wp-content/uploads/2009/08/LuxorKKK.jpg" alt="LuxorKKK" width="488" height="345" /></a><br />
So wrong, yet so clever. Produced by McCann Lowe in Belgium.</p>
<p><a href="http://adweek.blogs.com/adfreak/" target="_self">(via AF)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising that (literally) saves the day</title>
		<link>http://www.the-refined.com/2009/08/advertising-that-literally-saves-the-day/</link>
		<comments>http://www.the-refined.com/2009/08/advertising-that-literally-saves-the-day/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 05:16:46 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Love it!]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=324</guid>
		<description><![CDATA[
I REALLY like this one. A mobile provider in India mounted a real inflatable dinghy on a billboard in Mumbai (which is known for monsoonal floods) with the line &#8220;In case of emergency, cut rope.&#8221; Sure enough a few weeks after the billboard was erected the floods came, and the rope was cut, and the boat was actually used to ferry people to safety.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://springwise.com/marketing_advertising/aircel/"><img class="aligncenter size-full wp-image-325" title="aircel" src="http://www.the-refined.com/wp-content/uploads/2009/08/aircel.jpg" alt="aircel" width="488" height="185" /></a><br />
I REALLY like this one. A mobile provider in India mounted a real inflatable dinghy on a billboard in Mumbai (which is known for monsoonal floods) with the line &#8220;In case of emergency, cut rope.&#8221; Sure enough a few weeks after the billboard was erected the floods came, and the rope was cut, and the boat was actually used to ferry people to safety.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interesting Business Card Ideas</title>
		<link>http://www.the-refined.com/2009/08/interesting-business-card-ideas/</link>
		<comments>http://www.the-refined.com/2009/08/interesting-business-card-ideas/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 05:16:19 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://www.the-refined.com/?p=328</guid>
		<description><![CDATA[
Some nice ideas I haven&#8217;t seen before.
(via ABD)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://abduzeedo.com/super-cool-creative-business-cards"><img class="aligncenter size-full wp-image-329" title="glammer_bc" src="http://www.the-refined.com/wp-content/uploads/2009/08/glammer_bc.jpg" alt="glammer_bc" width="488" height="342" /></a><a href="http://abduzeedo.com/super-cool-creative-business-cards"><img class="aligncenter size-full wp-image-330" title="koji_BC" src="http://www.the-refined.com/wp-content/uploads/2009/08/koji_BC.jpg" alt="koji_BC" width="488" height="336" /></a><br />
Some nice ideas I haven&#8217;t seen before.</p>
<p><a href="http://abduzeedo.com/" target="_self">(via ABD)</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Absolutely brilliant!</title>
		<link>http://www.the-refined.com/2009/07/absolutely-brilliant/</link>
		<comments>http://www.the-refined.com/2009/07/absolutely-brilliant/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 12:28:12 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.refinements.net.au/?p=184</guid>
		<description><![CDATA[The following posters were aimed at attracting students to a design school. The posters had to effectively seperate the people that think visually, to those that think&#8230; well&#8230; like everybody else. Best series of ads I&#8217;ve seen in a long time.


]]></description>
			<content:encoded><![CDATA[<p>The following posters were aimed at attracting students to a design school. The <a href="http://got-ads.blogspot.com/2008/06/aaa-school-of-advertising-when-you-know.html" target="_self">posters</a> had to effectively seperate the people that think visually, to those that think&#8230; well&#8230; like everybody else. Best series of ads I&#8217;ve seen in a long time.</p>
<p style="text-align: center;"><a href="http://got-ads.blogspot.com/2008/06/aaa-school-of-advertising-when-you-know.html"><img class="aligncenter size-full wp-image-185" title="ad1" src="http://www.refinery.net.au/blog/wp-content/uploads/2009/07/ad1.jpg" alt="ad1" /></a></p>
<p style="text-align: center;"><a href="http://got-ads.blogspot.com/2008/06/aaa-school-of-advertising-when-you-know.html"></a><a href="http://got-ads.blogspot.com/2008/06/aaa-school-of-advertising-when-you-know.html"><img class="aligncenter size-full wp-image-186" title="ad2" src="http://www.refinery.net.au/blog/wp-content/uploads/2009/07/ad2.jpg" alt="ad2" /></a><a href="http://got-ads.blogspot.com/2008/06/aaa-school-of-advertising-when-you-know.html"><img class="aligncenter size-full wp-image-187" title="ad3" src="http://www.refinery.net.au/blog/wp-content/uploads/2009/07/ad3.jpg" alt="ad3" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 good reasons to visit this website</title>
		<link>http://www.the-refined.com/2009/07/7-good-reasons/</link>
		<comments>http://www.the-refined.com/2009/07/7-good-reasons/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 12:11:45 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.refinements.net.au/?p=175</guid>
		<description><![CDATA[
 Project 7’s basic mission, strives to build a better world by creating a collective awareness and improvement in the seven areas of need &#8211; build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet.
Fantastic cause! Brilliantly designed by 29 Agency. 
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.project7.com/"><img class="aligncenter size-full wp-image-179" title="bf63851be46d30bf4a5a2dae43e740b711fab5e9_m" src="http://www.refinery.net.au/blog/wp-content/uploads/2009/07/bf63851be46d30bf4a5a2dae43e740b711fab5e9_m1.jpg" alt="bf63851be46d30bf4a5a2dae43e740b711fab5e9_m" /><br />
</a> <a href="http://www.project7.com/" target="_self">Project 7’s</a> basic mission, strives to build a better world by creating a collective awareness and improvement in the seven areas of need &#8211; build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet.</p>
<p>Fantastic cause! Brilliantly designed by <a href="http://29agency.com/" target="_self">29 Agency. </a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Checkmate!</title>
		<link>http://www.the-refined.com/2009/07/checkmate/</link>
		<comments>http://www.the-refined.com/2009/07/checkmate/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 11:38:23 +0000</pubDate>
		<dc:creator>Refinery</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clever Ideas]]></category>
		<category><![CDATA[Story Telling]]></category>

		<guid isPermaLink="false">http://www.refinements.net.au/?p=168</guid>
		<description><![CDATA[
The billboard on the left is for Audi, the billboard on the right for BMW was strategically erected at a later stage to challenge the Audi ad. Billboard rage, Love it!
Sometimes it pays to know where your competitors are advertising.
(via AG)
]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.frederiksamuel.com/blog/2009/04/audi-vs-bmw.html"><img class="aligncenter size-full wp-image-169" title="checkmate" src="http://www.refinery.net.au/blog/wp-content/uploads/2009/07/checkmate.jpg" alt="checkmate" /></a><br />
The billboard on the left is for Audi, the billboard on the right for BMW was strategically erected at a later stage to challenge the Audi ad. Billboard rage, Love it!</p>
<p>Sometimes it pays to know where your competitors are advertising.</p>
<p><a href="http://www.frederiksamuel.com/blog" target="_self">(via AG)</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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