The Refined

The home of refined design inspiration.

• About
• Website
• Contact

• Aug 5, 09

  • Advertising
  • Branding
  • Marketing
  • Video

• Happy in Huggies

  Huggies is a brand that continues to impress me, through their clever use of advertising and also the amount of resources they offer to new mothers via their website. But the thing that is really notable about this brand for me, is their continual ability to engage people emotionally. Even their new range of nappies with a denim design to support jeans for genes day, brought a smile to my face. I don’t usually profile large commercial brands, but I think Huggies are doing things really cleverly at the moment, and there are plenty of lessons to be learnt from their marketing.

  • Posted on the 05.08.2009, Permanent Link
  • Comments (0) | Return to top

• Aug 5, 09

  • Fashion
  • Innovation
  • Love it!
  • Marketing

• Uniqlo blowing me away again

  
  They just keep on delivering! I honestly think that Uniqlo have to be one of the most innovative brands of today. No doubt a true reflection of their Japanese origins. You HAVE TO check this one out.

  • Posted on the 05.08.2009, Permanent Link
  • Comments (1) | Return to top