The Refined

The home of refined design inspiration.

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• Aug 5, 09

  • Art
  • Simplicity
  • Story Telling

• Avoiding the pricks

  

  This is just a very simple t-shirt design I came across. I just like the way it tells a story with so much simplicity. For those simple folk (like me) that don’t get it straight away – the balloon keeps on falling for real pricks!

  (via FF)

  • Posted on the 05.08.2009, Permanent Link
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• Jul 22, 09

  • Advertising
  • Clever Ideas
  • Story Telling

• Checkmate!

  
  The billboard on the left is for Audi, the billboard on the right for BMW was strategically erected at a later stage to challenge the Audi ad. Billboard rage, Love it!

  Sometimes it pays to know where your competitors are advertising.

  (via AG)

  • Posted on the 22.07.2009, Permanent Link
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• Jul 19, 09

  • Clever Ideas
  • Packaging
  • Story Telling

• The character within

  

  In one sense its about taste, in another stereotypes, in another fashion, in another style and lifestyle… and you could go on. It just says so much! I guess it comes down to how you read it as an individual. Considering sex sells, will the coffee flavour find a new male demographic it didn’t previously have? Will they sell less honeycomb because its seen as a little nerdy, conservative and unfashionable. Or will they all simply turn people off eating ice-cream altogether? Whether it’s successful or not on the shelf is of little relevance here, as a piece of clever communication is shines for mine. I applaude reach design who had the balls and creativity to put this on the table.

  (via TDL)

  • Posted on the 19.07.2009, Permanent Link
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• Jul 18, 09

  • Design
  • Photography
  • Story Telling
  • Typography

• Stunning typographic journey

  
  Occasionally you will come accross somebody that truly enjoys the art of typographic expression. As if they were playing a musical instrument, they loose themselves to the journey – that is the infinate exploration of their art. Loose yourself in this brilliant journey.  And if you discover who was responsible for created it, please let me know.

  • Posted on the 18.07.2009, Permanent Link
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• Jul 16, 09

  • Clever Ideas
  • Story Telling
  • Video

• as easy as riding a bike

  A quality trailer produced on a tight budget. Simple, effective and fun. Hats off to the creative team at Snowgroup.

  • Posted on the 16.07.2009, Permanent Link
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• Jul 2, 09

  • Clever Ideas
  • Packaging
  • Story Telling

• A rare sighting

  
  A stunning example of creating unique and compelling brands through story telling.

  These great wine labels depict the many intricate contraptions that individuals conceived in order to create hoaxes of Loch-Ness Monster sightings in Lake Okanagan, in the Okanagan Valley of British Columbia.

  Designed by Laurie Millotte, the in-house designer at Brandever, and beautifully illustrated by Belle Melchior.

  (via TDL)

  • Posted on the 02.07.2009, Permanent Link
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