The Refined

The home of refined design inspiration.

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• Sep 30, 09

  • Advertising
  • Video

• Stunning spot(s)!

  Incredible spot for SBS created by Qube Construct.

  (via AE)

  • Posted on the 30.09.2009, Permanent Link
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• Aug 16, 09

  • Quirky!?!
  • Video

• Do something (very) different with the next 4 minutes of your life – watch this video.

  Strange and wonderful!

  • Posted on the 16.08.2009, Permanent Link
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• Aug 16, 09

  • Art
  • Video

• Stunning Video by Esteban Diácono

  Stunning video piece by Esteban Diacono. Inspired by the music of Olafur Arnalds, this is a must see!

  (via S360)

  • Posted on the 16.08.2009, Permanent Link
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• Aug 5, 09

  • Advertising
  • Branding
  • Marketing
  • Video

• Happy in Huggies

  Huggies is a brand that continues to impress me, through their clever use of advertising and also the amount of resources they offer to new mothers via their website. But the thing that is really notable about this brand for me, is their continual ability to engage people emotionally. Even their new range of nappies with a denim design to support jeans for genes day, brought a smile to my face. I don’t usually profile large commercial brands, but I think Huggies are doing things really cleverly at the moment, and there are plenty of lessons to be learnt from their marketing.

  • Posted on the 05.08.2009, Permanent Link
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• Jul 16, 09

  • Clever Ideas
  • Story Telling
  • Video

• as easy as riding a bike

  A quality trailer produced on a tight budget. Simple, effective and fun. Hats off to the creative team at Snowgroup.

  • Posted on the 16.07.2009, Permanent Link
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